A report ordered by the Liberal government on how to fix Canada’s ailing news industry calls for major tax changes, stripping digital ad revenue from the CBC and the creation of special government-created funds to support newsgathering.
The 12 sweeping recommendations from the Public Policy Forum, a think-tank, follow months of consultations and research into the massive disruption of traditional business models in the news industry by digital upstarts.
The report warns that democracy is imperilled by the collapse and disappearance of traditional newspapers, as small digital suppliers of Canadian news struggle to fill the gap.
“Never have Canadians had access to more information,” says the $270,000 report, financed largely by two federal departments.
“But the capacity to produce original news, particularly of a civic nature, is severely constrained by the unsolved riddle of how to finance the cost of journalism in the digital age.
“While fake news takes just moments to make up, real news often requires days, weeks and even months of digging and verifying.”
Among the recommendations is a significant change to the tax law that would prevent Canadian advertisers from deducting costs if they place ads in non-Canadian digital services, such as Google and Facebook. That’s expected to produce a federal revenue stream of up to $400 million annually.
The report also calls on Ottawa to enforce sales taxes on digital news and information suppliers who may be located outside Canada, but who sell subscriptions to Canadian customers.
Proposes changes to CBC, CP
CBC’s mandate would be revamped to forbid the corporation, which runs Canada’s biggest news website, from selling digital ads. That’s in line with a recent pre-emptive proposal by CBC management to stop selling all advertising.
The corporation’s news and information stories would also be considered public property, available for use by any news supplier.
To compensate for the loss of local reporters across the country as publications downsize, the Public Policy Forum says Canada’s national wire service, The Canadian Press, should create a second tier of service costing as much as $10 million annually.
The supplementary service would put between 60 and 80 new CP reporters into city halls, legislatures and courts across the country, and their stories would be available for use without charge by any accredited news outlet.
The cost of this and other new entities being proposed would be covered by an arm’s-length fund created by the federal government with a startup taxpayer investment of $100 million — and funded in future years by tax revenues collected under the new advertising rules.
The fund would also pay up to 75 per cent of the cost of new digital projects, and help cover legal costs for smaller digital startups.
Another recommendation would tighten copyright rules to prevent original content produced by Canadian newsrooms from being used without permission by digital companies.
The report also calls on government to revise charity law to make it easier for non-profit and charitable foundations to support newsgathering, as they do in the United States.
The proposed changes come as a House of Commons committee also examines potential solutions to the digital disruption of the news business. A report expected this spring.
The findings also arrive the same week the PostMedia newspaper chain laid off reporters at three of its major newspapers.